http://www.foamagency.com FOAM - The Branded Content Agency Thu, 22 Mar 2012 15:39:19 +0000 http://www.foamagency.com en http://www.foamagency.com/Dry-the-River-Listening-Posters http://www.foamagency.com/following/foamagency.com/Dry-the-River-Listening-Posters Thu, 22 Mar 2012 15:39:19 +0000 FOAM - The Branded Content Agency 3057953 Client: RCA / Dry the River Creative Directors: Phil Clandillon & Steve Milbourne Creatives: Keighley Allen & Sophie Yeoman <img src="http://payload37.cargocollective.com/1/2/75042/3057953/dry_the_river_tin_can_posters_outdoor_2.jpg" width="554" height="370" width_o="554" height_o="370" src_o="http://payload37.cargocollective.com/1/2/75042/3057953/dry_the_river_tin_can_posters_outdoor_2_o.jpg" data-mid="15596429" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/2/75042/3057953/dry_the_river_tin_can_posters_2.jpg" width="554" height="370" width_o="554" height_o="370" src_o="http://payload37.cargocollective.com/1/2/75042/3057953/dry_the_river_tin_can_posters_2_o.jpg" data-mid="15596558" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/2/75042/3057953/dry_the_river_tin_can_posters_outdoor_1.jpg" width="554" height="368" width_o="554" height_o="368" src_o="http://payload37.cargocollective.com/1/2/75042/3057953/dry_the_river_tin_can_posters_outdoor_1_o.jpg" data-mid="15596980" border="0" align="left"/> We created these unique music-playing posters for the launch of Dry the River's debut album Shallow Bed. Each of the 12 posters contained a full track, and passers-by could listen by simply holding the tin can to their ear. This was the first time that the whole album was available to the public. Inspired by the artwork for Shallow Bed, each poster depicted a string-art animal. The posters contained a cleverly concealed, custom-made low-power music player which was designed to last for a few days out in the wild. On launch day we headed out to the streets of London with the band, who tweeted the location of each poster as we put them up. We had a great reaction from press and fans alike, and the story spread around the world via art, design and music blogs. Director Greg Taylor shot this short film documenting the project: Full credits: Creative directors: Phil Clandillon & Steve Milbourne Creatives: Keighley Allen & Sophie Yeoman Creative Technologist: Sophie Yeoman Producer: Simon Poon Tip Director: Greg Taylor Screenprinting: Bob Eight Pop http://www.foamagency.com/Kasabian-Football-Gaming-Live http://www.foamagency.com/following/foamagency.com/Kasabian-Football-Gaming-Live Tue, 29 Nov 2011 14:25:37 +0000 FOAM - The Branded Content Agency 2380475 Client: Columbia Records Creatives: Phil Clandillon and Steve Milbourne URLs: Main film | Behind the experiment After the success of Kasabian Football Hero we had the ambitious idea of creating a FIFA or Pro Evolution Soccer type football game using real players. We decided to map the buttons from a gaming controller onto voice commands so that players would hear "shoot", "pass", "tackle" etc in their headphones. Kasabian lead singer Tom Meighan and England / Aston Villa striker Darren Bent agreed to battle it out at the controls, and Sony Ericsson stepped in and provided their Xperia Play smartphones to power the technology side. Umbro provided the finishing touch with some awesome custom-made Kasabian kits. Each player is wearing an EL-wire headband which lights up when he's selected. Once a player is selected he must then obey the voice commands send to him via the controller. The pitch is surrounded by coloured hoardings which are mapped to the direction controller. When a player hears a colour in his headphones he runs towards that colour. You can check out the "Behind The Experiment" piece below to find out some more in depth technical info on how we built the game. http://www.foamagency.com/Dry-the-River-Horses http://www.foamagency.com/following/foamagency.com/Dry-the-River-Horses Fri, 12 Aug 2011 11:10:08 +0000 FOAM - The Branded Content Agency 1853209 Client: RCA Creative Directors: Phil Clandillon and Steve Milbourne Creative: Xavier Barrade Awards: Ads Of The World: Best Outdoor - Gold - July 2011 We created these huge paper-craft posters for new RCA signing Dry the River. FOAM intern Xavier Barrade designed the 3D horses in Google Sketch Up before printing out all of the component parts and assembling them by hand. The flat "base" for each poster was screen printed by Bob Eight Pop in East London. Each poster took around 35 hours to complete. Once they were built we hung them around London with the help of a hammer and some rusty nails. Director Ricky Stanton made us this charming short film showing passers'-by reacting to the posters. We achieved great coverage in the art, design, creative and music press, and the Dry the River official video shot up from 10,000 views to 256,000 views as a result of the publicity caused by the campaign. <img src="http://payload.cargocollective.com/1/2/75042/1853209/DtR-paper-horses-002.jpg" width="554" height="823" width_o="554" height_o="823" src_o="http://payload.cargocollective.com/1/2/75042/1853209/DtR-paper-horses-002_o.jpg" data-mid="9161478" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/75042/1853209/DtR-paper-horses-003.jpg" width="554" height="369" width_o="554" height_o="369" src_o="http://payload.cargocollective.com/1/2/75042/1853209/DtR-paper-horses-003_o.jpg" data-mid="9161477" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/75042/1853209/DtR-paper-horses-004.jpg" width="554" height="369" width_o="554" height_o="369" src_o="http://payload.cargocollective.com/1/2/75042/1853209/DtR-paper-horses-004_o.jpg" data-mid="9161476" border="0" align="left"/> Full credits: Creative directors: Phil Clandillon and Steve Milbourne Creative: Xavier Barrade Producer: Simon Poon Tip Director: Ricky Stanton Screenprinting: Bob Eight Pop http://www.foamagency.com/Sony-SK8-SBTV-Bass-Bike http://www.foamagency.com/following/foamagency.com/Sony-SK8-SBTV-Bass-Bike Wed, 30 Mar 2011 12:45:11 +0000 FOAM - The Branded Content Agency 1239832 Client: Sony Creative Directors: Phil Clandillon and Steve Milbourne Sony wanted to reach an audience of young urban music fans for their SK-8 iPod dock, a unique product which has a customisable face-plate, and lays claim to being the loudest dock on the market. We partnered with online youth broadcasting phenomenon SBTV, the brainchild of Jamal Edwards who started out filming London grime artists on his cameraphone and uploading them to YouTube. SBTV has since grown into a youth entertainment giant with over 42 million views on his YouTube channel to date. We wanted to create some unique and entertaining content for SBTV which would show off the SK8's features. We'd seen kids in Trinidad riding bikes customised with sound systems, and we hit on the idea of integrating the product with a custom cycle and creating the loudest bike on the planet. The result was the Sony SK8 Bass Bike. We built an incredible custom bike with the SK8 dock built into it, and gave it to Jamal while he went about his usual business of interviewing pop icons and the latest up and coming UK rappers. We created custom faceplates for each of the artists Jamal was filming, and quickly swapped them out before each interview or performance. This demonstrated the product's unique feature really nicely while not getting in the way of the content. We created a short documentary featuring (among others) Tinchy Strider, Flo Ria, BoB and Griminal, and uploaded it to SBTV. 28,000 SBTV viewers watched the documentary itself, and a further 300,000 saw the bike (and the product) appear in other SBTV content throughout the week. <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-schwinn-before.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-schwinn-before_o.jpg" data-mid="5988196" border="0" align="left"/> Our unmolested Schwinn Stingray Spoiler in Nick's custom bike workshop <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-schwinn-battery.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-schwinn-battery_o.jpg" data-mid="5988235" border="0" align="left"/> Fabricating custom bodywork to hold the bike's battery <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-schwinn-frame.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-schwinn-frame_o.jpg" data-mid="5989051" border="0" align="left"/> The modified frame, ready for the paint shop <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-sony-letters.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-sony-letters_o.jpg" data-mid="5989110" border="0" align="left"/> Painstaking work from the guys at Image Design Custom <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-paint-finish.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-paint-finish_o.jpg" data-mid="5989138" border="0" align="left"/> Gorgeous paint finish after days of careful layering <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-unveiling.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-unveiling_o.jpg" data-mid="5989386" border="0" align="left"/> Nick shows Jamal the bike for the first time <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-jamal-on-bike.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-jamal-on-bike_o.jpg" data-mid="5989439" border="0" align="left"/> Jamal arrives at the Flo Rida interview <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-flo-rida.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-flo-rida_o.jpg" data-mid="5989197" border="0" align="left"/> Flo Rida tries it out! <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-tinchy-on-bike.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-tinchy-on-bike_o.jpg" data-mid="5989564" border="0" align="left"/> Tinchy Stryder gets in on the action <img src="http://payload.cargocollective.com/1/2/75042/1239832/sk8-jamal-bob.jpg" width="554" height="416" width_o="554" height_o="416" src_o="http://payload.cargocollective.com/1/2/75042/1239832/sk8-jamal-bob_o.jpg" data-mid="5989665" border="0" align="left"/> Jamal and B.O.B. discuss the bike before his interview Full credits: Creative Directors: Phil Clandillon & Steve Milbourne Creatives: Luke Wicker & Wilf Eddings Producer: Simon Poon Tip Presenter: Jamal Edwards (SBTV) Fabrication / Customisation: Nick Gale Custom Cycles http://www.foamagency.com/Hurts-Don-t-Let-Go http://www.foamagency.com/following/foamagency.com/Hurts-Don-t-Let-Go Wed, 23 Mar 2011 16:48:47 +0000 FOAM - The Branded Content Agency 1209683 Client: Hurts / Major Label Creatives: Phil Clandillon and Steve Milbourne Author: Joe Stretch Awards: Runner up at the Media Guardian Innovation Awards 2011 (Arts & Culture / On a Budget). Cannes Lions - Bronze Lion 2011. Play it on Spotify While conducting research for Hurts we discovered that their audience are abandoning radio in favour of listening to music on Spotify. Our challenge was to reach this audience there and make them aware of Hurts and their forthcoming debut album. We looked at Spotify in it’s simplest terms, as a platform for searching and listening to audio clips, and came up with an idea to create an interactive audio novel using the service's search function to navigate. <img src="http://payload.cargocollective.com/1/2/75042/1209683/hurts-spotify-home.jpg" width="554" height="427" width_o="554" height_o="427" src_o="http://payload.cargocollective.com/1/2/75042/1209683/hurts-spotify-home_o.jpg" data-mid="5940317" border="0" align="left"/> The story was written by up and coming Manchester author Joe Stretch, and narrated by actress Anna Friel. The novel is written in the second person (like the old Choose Your Own Adventure books), and each of it's 87 chapters have been published as individual products on Spotify, using specially coded artist names so the chapters don't show up in a typical search. After listening to each chapter, Anna offers the player a choice of what to do next, along with a unique code for each action. Typing this code into the Spotify search field brings up the next chunk of the story. Throughout the experience players hear extracts from "Happiness". If they make it to one of the story's eleven possible endings without dying, they are rewarded with an exclusive track preview. Fans soon began creating and sharing playlists detailing their favourite routes through the story, and one even created this diagram which illustrates the vast number of possible routes through the story. <img src="http://payload.cargocollective.com/1/2/75042/1209683/spotify-fan-diagram_1.jpg" width="554" height="277" width_o="554" height_o="277" src_o="http://payload.cargocollective.com/1/2/75042/1209683/spotify-fan-diagram_1_o.jpg" data-mid="5940346" border="0" align="left"/> http://www.foamagency.com/Mark-Ronson-Record-Collection http://www.foamagency.com/following/foamagency.com/Mark-Ronson-Record-Collection Tue, 08 Mar 2011 16:50:53 +0000 FOAM - The Branded Content Agency 1145650 Client: Columbia Records Creative Directors / Directors: Phil Clandillon and Steve Milbourne URLs: 30 second ad | Behind the scenes Awards: UK Music Video Awards - Best Music Ad <img src="http://payload.cargocollective.com/1/2/75042/1145650/Mark-and-Kyle-Faulkner_4.jpg" width="554" height="370" width_o="554" height_o="370" src_o="http://payload.cargocollective.com/1/2/75042/1145650/Mark-and-Kyle-Faulkner_4_o.jpg" data-mid="5941004" border="0" align="left"/> The brief here was to create a music TV ad which was a departure from the norm, and that would stand out amongst the other advertising it appeared alongside. Record Collection has a decidedly 80’s flavour, so we decided to appeal to our female target audience’s sense of nostalgia by creating Barbie-style dolls of Mark and his collaborators. We worked with toy-customiser extraordinaire Stuart Witter, who took ordinary 1:6 scale off-the-shelf dolls, carved, cast and molded custom heads, and wired their joints so they could be moved fluidly for animation. We than commissioned stylist Lizzie Burns to tailor incredibly detailed outfits for the miniature mannequins. <img src="http://payload.cargocollective.com/1/2/75042/1145650/mark_ronson_doll_1.jpg" width="554" height="413" width_o="554" height_o="413" src_o="http://payload.cargocollective.com/1/2/75042/1145650/mark_ronson_doll_1_o.jpg" data-mid="5940992" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/75042/1145650/Ronson-Mansion-shot_5.jpg" width="554" height="370" width_o="554" height_o="370" src_o="http://payload.cargocollective.com/1/2/75042/1145650/Ronson-Mansion-shot_5_o.jpg" data-mid="5941013" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/75042/1145650/Ronson-Boy-George-and-Wiley_2.jpg" width="554" height="370" width_o="554" height_o="370" src_o="http://payload.cargocollective.com/1/2/75042/1145650/Ronson-Boy-George-and-Wiley_2_o.jpg" data-mid="5940999" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/75042/1145650/Ronson-Simon-Le-Bon_3.jpg" width="554" height="370" width_o="554" height_o="370" src_o="http://payload.cargocollective.com/1/2/75042/1145650/Ronson-Simon-Le-Bon_3_o.jpg" data-mid="5941002" border="0" align="left"/> Stop-motion animation veteran Kevin Walton then brought our tiny heroes to life inside a world constructed from found and modified toys. Watch the finished ad: And have a peek behind the scenes: http://www.foamagency.com/Talay-Riley-Twitter-Robot http://www.foamagency.com/following/foamagency.com/Talay-Riley-Twitter-Robot Tue, 08 Mar 2011 15:16:33 +0000 FOAM - The Branded Content Agency 1140668 Client: Jive Records Creative Directors: Phil Clandillon and Steve Milbourne An industrial robot arm collided headlong with Twitter in this campaign for up and coming Jive artist Talay Riley. It worked like this: Send a tweet to @talayrobot and your message entered a queue on our server. The tweet was then written out by our ST Robotics R12 robot arm. We filmed each pearl of wisdom being written out, set it to Talay's 'Sergeant Smash' and tweeted it right back to you via TwitVid. When put the project live at the beginning of December 2010, the story was almost immediately picked up by Lord-of-all-tech-blogs Engadget which meant a huge volume of traffic (far more than we had anticipated). We ran the robot for two weeks with the robot writing 12-15 tweets an hour, and we created some great publicity for Talay in the process. Full credits: Creative Directors: Phil Clandillon & Steve Milbourne Industrial Design / Engineering: BREAD Ltd Server side development: Behind Design Robot side development: KoffeeCup http://www.foamagency.com/Lissie-Cuckoo-Weather-Video http://www.foamagency.com/following/foamagency.com/Lissie-Cuckoo-Weather-Video Mon, 07 Mar 2011 16:22:51 +0000 FOAM - The Branded Content Agency 1140622 Client: Columbia Records Creative Directors: Phil Clandillon and Steve Milbourne Creatives: Luke Wicker and Wilf Eddings URL: lissie.com/weather Awards: FWA Site of the Day, Creative Circle Commendation 2011 We created an interactive music video for American singer / songwriter Lissie which is controlled by live weather data. It uses the Google Maps API, a live weather feed and (optional) HTML 5 location sharing. Users can choose any location in the world and see Lissie and her band perform in the weather conditions being experienced there right now. We shot 5 different types of weather in camera, with live weather effects and no post production. We had a pair of young creatives called Luke and Wilf who worked on the project whilst interning with us for 8 weeks. <img src="http://payload.cargocollective.com/1/2/75042/1140622/lissie-sunny2_1.jpg" width="554" height="344" width_o="554" height_o="344" src_o="http://payload.cargocollective.com/1/2/75042/1140622/lissie-sunny2_1_o.jpg" data-mid="5941097" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/75042/1140622/lissie-weatherman_2.jpg" width="554" height="344" width_o="554" height_o="344" src_o="http://payload.cargocollective.com/1/2/75042/1140622/lissie-weatherman_2_o.jpg" data-mid="5941096" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/75042/1140622/lissie-rain_3.jpg" width="554" height="344" width_o="554" height_o="344" src_o="http://payload.cargocollective.com/1/2/75042/1140622/lissie-rain_3_o.jpg" data-mid="5941094" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/75042/1140622/lissie-snow_4.jpg" width="554" height="344" width_o="554" height_o="344" src_o="http://payload.cargocollective.com/1/2/75042/1140622/lissie-snow_4_o.jpg" data-mid="5941093" border="0" align="left"/> Full credits: Creative Directors / Directors: Phil Clandillon & Steve Milbourne Creatives: Luke Wicker & Wilf Eddings - http://twitter.com/lukeandwilf Producer: Simon Poon Tip Director of Photography: Dominic Bartels Art Director: Ed Butcher Editor: Ryan Boucher Developers: Half Cyborg. http://www.foamagency.com/Kasabian-Umbro-Football-Hero http://www.foamagency.com/following/foamagency.com/Kasabian-Umbro-Football-Hero Mon, 07 Mar 2011 16:22:48 +0000 FOAM - The Branded Content Agency 1140616 Client: Columbia Records Creatives: Phil Clandillon and Steve Milbourne URLs: Main film | Behind the scenes Awards: Winner of the Advertising Campaign category at the Media Guardian Innovation Awards 2010, Creative Circle Bronze 2010, LIA Silver 2010, 'In Book' Creative Review Annual 2010 Football Hero is an experiment to create a Guitar Hero or Rock Band type game played by footballs. We constructed the game in a warehouse in West London, and drafted in a talented young team of freestyle footballers to play. The project was created to promote the Kasabian single Underdog, and was carried out in collaboration with UK sports brand Umbro. The game was powered by the open source Guitar Hero clone Frets On Fire, and we used two enormous projectors to create a three story high image on the side of the warehouse wall. The coloured buttons on the typical guitar controller were replaced by five huge pressure sensitive pads which were carefully positioned on the wall in order to line up with the game's descending notes. Each of the game's pads contained a piezoelectric vibration sensor, and these were wired back to an Arduino, which in turn was connected to the MacBook Pro we used to run the software. The footballers had to try to hit the pads in time with the music in order to play the Kasabian track Underdog. The players found the game pretty tough at first, but they gradually got into the rhythm of things, and by the end of the day were racking up some respectable scores. The game itself proved to be really addictive, and in between practice sessions and takes the entire crew was playing. Kasabian are synonymous with football in the UK, and Underdog has also been used on the Sony Bravia ad featuring Brazil and AC Milan superstar Kaka. Watch the behind the scenes video below to find out some more in depth technical info on how we built the game. http://www.foamagency.com/Editors-Street-View-Hack http://www.foamagency.com/following/foamagency.com/Editors-Street-View-Hack Mon, 07 Mar 2011 16:14:28 +0000 FOAM - The Branded Content Agency 1140601 Client: Kitchenware Records / Columbia Records Creatives: Phil Clandillon and Steve Milbourne Photographer: James Royall Development: Benson Cairns URL: editorsofficial.com/streetview Awards: 'Best In Book' Creative Review Annual 2010 <img src="http://payload.cargocollective.com/1/2/75042/1140601/editors-streetview-primrosehill-tom_1.jpg" width="554" height="324" width_o="554" height_o="324" src_o="http://payload.cargocollective.com/1/2/75042/1140601/editors-streetview-primrosehill-tom_1_o.jpg" data-mid="5941157" border="0" align="left"/> We created a hacked version of Google Street View which allows users to listen to the new Editors album 'In This Light And On This Evening' in the areas of London which inspired it. <img src="http://payload.cargocollective.com/1/2/75042/1140601/editors-streetview-fleetroad-tom_2.jpg" width="554" height="324" width_o="554" height_o="324" src_o="http://payload.cargocollective.com/1/2/75042/1140601/editors-streetview-fleetroad-tom_2_o.jpg" data-mid="5941155" border="0" align="left"/> Users can travel to areas of the city where we've hacked in our own custom locations. The new additions consist of our own custom panoramic images, shot at night by photographer James Royall. Within each location the user will hear music from the album, which was inspired by the mood and magic of London at night. Each of the nine tracks on the album has its own location. <img src="http://payload.cargocollective.com/1/2/75042/1140601/editors-streetview-stmarks_3.jpg" width="554" height="324" width_o="554" height_o="324" src_o="http://payload.cargocollective.com/1/2/75042/1140601/editors-streetview-stmarks_3_o.jpg" data-mid="5941153" border="0" align="left"/>